Probably the first time you have considered the similarity between sponsorship and marriage and after reading this e-book you may never look at sponsorship in the same way. The reality is though that there are many similarities and being both aware and also planning for contingencies you are unlikely to end up in a situation you don’t want to be in. Light hearted but the lessons come from extensive corporate sponsorship experience as both a rightsholder and a sponsor. A must read for anybody in a sponsorship role or considering a sponsorship.
Why Sponsorship Is Like Marriage
2018 Edition Category – Business Improvement